Most people in marketing stay in their lane. I never learned how to do that.

I've spent 20 years inside the rooms where brands are actually built. Not just the brief, not just the campaign, but the product, the operations, the distribution, the cultural moment, the community that makes it stick. I've sat at the table with chefs and chemists and distributors and nightclub operators and salon owners and franchise systems and I've made sense of all of it, then turned it into something the market could feel.

That's not a common skill set. I'll say it plainly: most people can't do this.

My background is the proof. An MBA, an MA in Gastronomy, and a culinary degree from Boston University means I understand product at a molecular and sensory level, not just how to market it. A career that runs from Live Nation to Las Vegas to luxury hospitality to professional beauty to CPG retail means I've had to learn every room I've ever walked into and then own it.

I solve marketing problems. I also solve operations problems, QC problems, development problems, positioning problems, people problems. Because in my experience those are all the same problem wearing different clothes.

If you need someone to run a lane, I'm probably not your person. If you need someone to run the room and then build the room a better strategy, let's talk.